The 3 Bare Minimum Website Requirements Many Businesses are Missing
Your website is the key to your business online. In many cases, your website is the first impression a prospective customer will ever have of your business. In order to put your best foot forward, your website needs to at least meet the minimum requirements or you may be missing out on a huge opportunity.
The first basic rule of thumb is that your website should be built on a Content Management System. This platform, commonly referred to as a CMS is an easy to use system that allows you the business owner to update your website without any programming experience. If your website is built in HTML or Flash then you are at a significant disadvantage to your competitors. These type of website are not SEO friendly and they are extremely cumbersome to update and they cost money every time you need to make a minor adjustment.
The second basic requirement is that the website needs to be Responsive. The word Responsive is a newer term used to describe websites that display equally well on any device. Whether it is a PC, Mac, Android, iPhone, iPod, you name it, a responsive website will display correctly. If your website was built more than a few years ago, you are at risk of missing out on potential customers. With over 20% of web traffic coming from mobile browsers, your website needs to be responsive if you want to be competitive.
The third basic requirement is that your website should have some form of a lead capture on it. Besides having a simple contact us form, you should be capturing your visitors email addresses from your website. You can do this by offering what is called a “Lead Magnet” and providing value to your visitors in exchange for their email address. This can be done in any kind of business and provides the opportunity to continue marketing to your visitors through email.
At Hyacinth Marketing, every website we build is on a CMS platform to make it easier and more cost effective for you to keep your website up to date. Our websites are Responsive so you can be sure all of your visitors can view your site no matter where they are and they include Lead Captures so you can continue marketing to your visitors. Besides these basic requirements, the Hyacinth Marketing website development team incorporates proven psychological and direct response marketing techniques into every website we build so your website will convert visitors into paying customers.