The Yellow Pages are Dead – Adapt Before It’s Too Late
As early as just 10 years ago, the Yellow Pages was still considered the best way for a company to advertise. All you needed to do was just place an ad and the phones would start ringing. For many years, this was the basic customer acquisition strategy that every business used. As the internet has evolved, so has consumer behavior and I’m here to tell you that the Yellow Pages are dead. Search engine optimization and the first page of Google have replaced the Yellow Pages as the primary method that businesses use to acquire new customers.
Many would argue that the Yellow Pages is still a great way for businesses to advertise. Some companies have even used the SEO services that the YellowPages now offers. However, it is important to understand that the YellowPages is primarily a business directory company and not a marketing company. There is a big difference here because directory companies exist to organize businesses and their information while marketing companies exist to grow and expand businesses. Business owners need to understand this distinction because otherwise they may end up overpaying for a service that is not part of the company’s core strengths.
The best way for a company to advertise their business is to use a marketing company to rank their website on the first page of Google. When choosing an internet marketing company, it’s best to choose a full service digital marketing company. Full service digital marketing companies have experience in a wide range of internet marketing strategies that they can apply to your business. By using a full service digital marketing company like Hyacinth Marketing, you can ensure that you will get a fully integrated marketing campaign that will help grow your business.